Winetasters: WordPress Site for Local Retailer

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1 min read

I helped revitalize a wine retailer’s brand identity with a new website that featured original photography, design and content. The site helped to bring new levels of community engagement and earned top-of-Google placement.

Homepage
Loyalty Club
Free delivery page
Curb-side Pickup page
Wines / Spirits category selection page
Wine category page
Wine detail page
Spirits category page
Bourbon detail page

Solution

  • CMS installation and configuration: WordPress
  • Design: Child Theme development to customize a purchased theme
  • Site Architecture: Based on interviews with client
  • Written Content: Starting-point copy based on staff interviews; no lorem ipsum
  • Imagery: Original photography; photo-illustration (of delivery vehicle)
  • Social Media integration and Consulting: Twitter, Facebook
  • Hosting: Nginx server on Linux

I have since assisted with the migration to a leading SAAS platform for wine-retailers .